Kanye West came on the scene in 2004 with the Album entitled “the College Dropout”. For many years prior, Kanye West worked as a producer. He worked with artist like Jay –z and John Legend. This made his music more reliable and real. The album it self has went down in history as his best. To this day people listen to this album as if it is brand new. Some of the songs on the album were extremely controversial He talked about many things that other rappers at the time didn’t. He came into rap and approached it from a personal level For example the song “All Falls Down” talked about the struggles of life, especially his life.. Kanye did this so that he could appeal to the lives of people that potentially become his fans. People look for something different compared to what they see everyday. This album was complex during the time because it mixed many different styles of music into one. Kanye took this approach because being a new artist takes a lot of work. It is known that it is hard to stay relevant as a new artist. This complex method towards the Hip Hop industry made Kanye west’s first few years extremely successful.