Have you ever wondered why certain menu items on McDonald's menu are named the way they are?; why an "Happy Meal" is so happy? Well, I have an answer. As we have discussed, rhetoric is the art/study of making effective choices in communication, and whether we notice them directly or indirectly, most of the rhetoric we see today is specifically targeted to a specific audience. In this case, "Happy Meals," are specifically targeted to the kids of America. Typically, when people hear the word happy, people tend to think of joyful times and well, being happy. This is why parents all over America are constantly hounded by their children to go to McDonald's to get a Happy Meal. Kids happen to be a top audience for many companies worldwide.
And what about the McFlurry or the McChicken or the McDouble. Have you caught it yet? Yes, rhetoric is literally everything about McDonald's. The whole company is built around it, because in food services, and any services, the customers (audience) are always the boss. And with kids , it is important that being happy is #1.
And what about the McFlurry or the McChicken or the McDouble. Have you caught it yet? Yes, rhetoric is literally everything about McDonald's. The whole company is built around it, because in food services, and any services, the customers (audience) are always the boss. And with kids , it is important that being happy is #1.