Have you ever wondered why McDonald's is the largest burger selling fast food chain in the world?; I mean, the largest fast food chain in the world period! Well if you have, it's not because of their food or name or even their "Happy Meals," which by the way are all awesome, but much more simply because of their smooth, slick and nearly invisible persuasive communication skill, known as rhetoric.
Rhetoric is known as the art or study of making effective choices in communication. Over the next few weeks, we will discuss and analyze the true "Rhetoric of McDonald's." We will answer the unthinkable and find insightful answers to questions such as: Why are some food items on McDonald's menu named what they are named? And why are the famous colors of red and yellow used to color the world famous arch, instead of blue and white? All this and much more will be answered here on The Uncovering of the World Famous: "The Rhetoric of McDonald's."
Speaking of colors, lets find out the "Rhetoric of McDonald's," an their reasoning for choosing the colors red and yellow! Well according to the Arizona Science Center, "Colors such as red and orange tends to draw you (the consumers) in and excite you and increase your heart rate. And yellow also has the same affect that also increases your metabolism. So red and yellow combined help kick starts your metabolism, also increasing your hunger." Pretty interesting I'll say.
Rhetoric is known as the art or study of making effective choices in communication. Over the next few weeks, we will discuss and analyze the true "Rhetoric of McDonald's." We will answer the unthinkable and find insightful answers to questions such as: Why are some food items on McDonald's menu named what they are named? And why are the famous colors of red and yellow used to color the world famous arch, instead of blue and white? All this and much more will be answered here on The Uncovering of the World Famous: "The Rhetoric of McDonald's."
Speaking of colors, lets find out the "Rhetoric of McDonald's," an their reasoning for choosing the colors red and yellow! Well according to the Arizona Science Center, "Colors such as red and orange tends to draw you (the consumers) in and excite you and increase your heart rate. And yellow also has the same affect that also increases your metabolism. So red and yellow combined help kick starts your metabolism, also increasing your hunger." Pretty interesting I'll say.