https://www.youtube.com/watch?v=n5i91rOlFMY (Link for the commercial)
This particular commercial is a Radio Shack advertisement to showcase the remodeling of the company as a whole. With every Super Bowl commercial comes a unique rhetorical purpose that serves as humorous and relative. This commercial displays legendary retro icons ranging from Hulk Hogan to Chucky the Doll, to Kid-N-Play and Jason (the killer from the Jason movies). The use of retro ( retro being circa. 1980 to the late 1990s) icons deconstructing an old looking Radio Shack, conveys a sense of an "out with the old and in with the new" type of persuasion to grab an older generation to cross over into a new idea of Radio Shack and technology.
In bringing a sense of nostalgia to a wide generation ( Note: this is a Super Bowl commercial where millions are watching), the older generation that is watching the Super Bowl is being persuaded to cross over into a generation that is being accepted by their older icons (hence why they are thrashing a retro Radio Shack). Hulk Hogan brings a comedic sense to this whole persuasive situation, and he plays himself in the actual commercial versus most of the other characters who are portrayed by actors. With Hulk Hogan in on this ordeal, generations from the 80s who love the sports entertainment legend get their attention grabbed for a right hook of persuasion right between the eyes.
The commercial is centered around "retro" from the beginning, and it evolves to a "modern 2014" by the end of the commercial. Radio Shack has to expand their horizon as a business to older generations that idolized Hollywood icons such as Hulk Hogan, Chucky the Doll, and Jason the Killer. With the older generation's attentions grabbed and hooked, Radio Shack uses their influence on the older generation to put them on the bandwagon of "In With The New And Out With The Old".
This particular commercial is a Radio Shack advertisement to showcase the remodeling of the company as a whole. With every Super Bowl commercial comes a unique rhetorical purpose that serves as humorous and relative. This commercial displays legendary retro icons ranging from Hulk Hogan to Chucky the Doll, to Kid-N-Play and Jason (the killer from the Jason movies). The use of retro ( retro being circa. 1980 to the late 1990s) icons deconstructing an old looking Radio Shack, conveys a sense of an "out with the old and in with the new" type of persuasion to grab an older generation to cross over into a new idea of Radio Shack and technology.
In bringing a sense of nostalgia to a wide generation ( Note: this is a Super Bowl commercial where millions are watching), the older generation that is watching the Super Bowl is being persuaded to cross over into a generation that is being accepted by their older icons (hence why they are thrashing a retro Radio Shack). Hulk Hogan brings a comedic sense to this whole persuasive situation, and he plays himself in the actual commercial versus most of the other characters who are portrayed by actors. With Hulk Hogan in on this ordeal, generations from the 80s who love the sports entertainment legend get their attention grabbed for a right hook of persuasion right between the eyes.
The commercial is centered around "retro" from the beginning, and it evolves to a "modern 2014" by the end of the commercial. Radio Shack has to expand their horizon as a business to older generations that idolized Hollywood icons such as Hulk Hogan, Chucky the Doll, and Jason the Killer. With the older generation's attentions grabbed and hooked, Radio Shack uses their influence on the older generation to put them on the bandwagon of "In With The New And Out With The Old".